CEO Executive Summaries

Like every new year, 2026 brings great promise and its fair share of challenges. At NAIFA, we look forward to building on our storied past while we make the most of a rapidly changing business environment (and support our members as they do the same). The insurance and financial service industry is not immune from forces reshaping our world, from the whirlwind of developments in technology to unpredictable economic situations to an ever-shifting legislative and regulatory landscape. NAIFA is on top of it, and we remain as committed as ever to fulfilling our membership promise: to advocate for positive legislative outcomes, educate agents and advisors, and help our members differentiate themselves in a competitive marketplace.

With Thanksgiving, we naturally turn our attention to the three Fs: family, food, and football. But when we consider things that we are truly thankful for, I’d like to add one more: financial service professionals.

Americans have much to be thankful for this holiday season largely because of the crucial work you are doing. While your practice websites might tell us that you offer insurance products, financial planning, wealth management, or other products and services, what you are really giving your clients is peace of mind, opportunities to live their best lives, and happiness for themselves and their loved ones. These are among the things Americans are most thankful for.

As a proud Florida Gator, September brings me all the anticipation, hope, and excitement of a brand-new college football season. As the CEO of the oldest and most influential association for insurance and financial professionals in the United States, it brings me the pride and heightened sense of purpose of Life Insurance Awareness Month.

LIAM was created and continues to be coordinated by Life Happens, a NAIFA community. It is a time when we shine a spotlight on the importance of life insurance products and educate consumers about this foundation of many comprehensive financial plans. Financial professionals understand that life insurance provides vital protection to more than 80 million American households (even if many are underinsured) and that coverage is available to fit the budgets of families at most income levels.

The Senate is preparing revisions to the massive budget and tax bill previously approved by the House with a goal of passing final legislation by July 4th. It is crucial to millions of Main Street businesses, many of which are owned or served by NAIFA members, that the final reconciliation bill makes the Section 199A deduction for pass-through businesses permanent and expands the deduction from 20 to 23%.

NAIFA is pleased the House Ways and Means Budget Reconciliation Title recognizes the need for American families and businesses to plan for their financial futures with access to knowledgeable professionals, affordable insurance products, and certainty in policy. 

A stable tax system that continues to encourage Americans to plan and save for their future is more important than ever. Families are able to protect themselves through the current tax treatment of cash value life insurance, incentives to participate in individual and employer-sponsored retirement plans, savings vehicles for education and emergencies, paid leave, long-term care insurance, and disability insurance, and employer-provided health insurance. These measures reflect sound tax policy, established over decades, that gives Americans of all backgrounds the opportunity to attain a secure financial future.  

NAIFA applauds the measure to permanently extend and increase the Section 199A deduction, which many of our members utilize to provide products and services that millions of Americans rely on to improve their financial security. The Section 199A deduction allows small- and medium-sized businesses, which are the backbone of the American economy, to remain competitive and to retain parity in corporate and passthrough income taxation. In addition:

May is Disability Insurance Awareness Month (DIAM), an important time to highlight the critical role disability insurance plays in protecting the financial well-being of American workers and their families. NAIFA is committed to raising awareness and educating about the necessity and value of disability insurance.

NAIFA proudly participates in Disability Insurance Awareness Month, a national initiative led by Life Happens. Through this campaign, we provide financial professionals with resources to educate their clients about the importance of disability insurance, helping them secure critical protection against unforeseen financial challenges.

Recent findings from a McKinsey & Company study highlight a critical need for more financial professionals in the United States. As more Americans grow their wealth and look for financial guidance, the industry is confronted with a projected shortfall of up to 100,000 financial professionals by 2034. Increased reliance on personal savings for retirement, complex financial products, and rising client expectations all contribute to a growing demand that’s outpacing supply. While technology has improved productivity, attracting new talent is essential to ensure consumers continue to receive the comprehensive guidance they need.

Once again this May Life Happens will coordinate Disability Insurance Awareness Month (DIAM), an annual campaign Life Happens created to raise consumer awareness. Now that Life Happens is a NAIFA Community, specially curated content featuring DIAM messaging is available to NAIFA members to help them connect with their clients and consumers.

NAIFA, for a third consecutive year, has proudly hosted a Women’s Financial Security Fly-In. The event brought 37 women financial professionals from around the country to Washington, D.C., to advocate on behalf of their businesses and clients.

NAIFA is laser-focused on ensuring our members, their businesses, and the broader financial services industry thrive in a rapidly evolving world. The success of insurance and financial professionals is crucial to the financial security of American families and the strength of the U.S. economy. We build a strong professional community to serve the best financial interests of communities across the country. 

February is Insure Your Love Month, an annual campaign created and coordinated by NAIFA’s Life Happens community. The theme for this year’s commemoration is a simple yet impactful message: Life insurance is love insurance.

Happy New Year from your friends and colleagues at NAIFA. I hope you had a joyful and restful holiday season.

On behalf of the entire NAIFA family, I am pleased to congratulate NAIFA’s Senior Vice President for Government Relations Diane Boyle, who has been recognized as a Top Association Lobbyist for 2024 by The Hill, a prestigious newspaper covering federal politics. 

On behalf of myself, the NAIFA Board of Trustees, and the members of our NAIFA staff, I wish you and yours a very happy Thanksgiving.

I find that often this time of year we go out of our way to talk about the things we are thankful for but sometimes forget to simply say “thank you” to the people who enrich our lives and make the world a better place.

I recently sat down with NAIFA Senior Vice President for Government Relations Diane Boyle to discuss the election and its implications for the upcoming tax reform debate in the 119th Congress. 

I recently sat down with NAIFA Senior Vice President for Government Relations Diane Boyle to discuss the election and its implications for the upcoming tax reform debate in the 119th Congress. 

The campaigns are done, the voting is over, and the results are becoming clear. Donald Trump will return to the White House as the 47^th President of the United States. Republicans will also control the Senate with at least 52 seats. Races determining which party controls the House of Representatives have yet to be decided (and may not be for some time).

While MarketWatch columnist Brett Arends raises legitimate concerns about the complexities surrounding Medicare enrollment and the insurance brokers who assist beneficiaries (“The Medicare scandal hiding in plain sight,” Oct. 16), he unfairly paints a broad picture of financial professionals as profit-driven actors without considering the critical role brokers play helping consumers navigate the Medicare Advantage marketplace, which now accounts for more than half of all eligible Medicare beneficiaries. Agents and brokers educate consumers on how Medicare works, both broadly and in conjunction with other products such as Part D prescription drug plans, to simplify a complex decision-making process.

Congratulations to Life Happens, which joined NAIFA as our consumer-education community last year and is celebrating its 30^th anniversary today. NAIFA was a key player among the industry organizations that founded Life Happens in 1994 to educate consumers about life insurance and related products.

As we conclude another impactful Life Insurance Awareness Month (LIAM), I want to take a moment to recognize the incredible efforts of our NAIFA members, corporate partners, and the broader financial services community. Together, we’ve made significant strides in educating and empowering individuals and families across the nation about the importance of life insurance and its critical role in securing financial futures.

A message to NAIFA Members:

Throughout September, it has been truly inspiring to witness NAIFA members actively participating in Life Insurance Awareness Month by shining a much-needed spotlight on the tremendous value of life insurance. Your commitment to highlighting the importance of this product while educating millions of consumers on the broader issues of financial literacy helps ensure that Americans understand the many tools available to secure their financial futures.

As we enter September, we are excited to celebrate Life Insurance Awareness Month (LIAM), an important initiative led by Life Happens, NAIFA’s consumer division dedicated to financial literacy. This year's theme, "Life Insurance... for when life happens," underscores the critical role life insurance plays in securing the financial futures of our loved ones during life's unpredictable moments. Together, NAIFA and Life Happens are committed to bridging the knowledge gap around life insurance, ensuring individuals and families understand the security it provides.

National Association of Insurance and Financial Advisors (NAIFA) CEO Kevin Mayeux, CAE, issued the following statement on the decision by some health plans to cease new and renewal commissions for Medicare prescription drug (Part D) plans and terminating existing marketing service agreements:

In a recent episode of the BetterWealth podcast, I had the opportunity to discuss the critical role NAIFA plays in the financial service industry, particularly in today’s politically charged environment. I highlighted how the upcoming elections could significantly impact the federal tax code, with key provisions related to life insurance and annuities set to expire in 2025 if no action is taken. This is a crucial issue that could affect countless professionals and their clients.'