CEO Executive Summaries

Once again this May Life Happens will coordinate Disability Insurance Awareness Month (DIAM), an annual campaign Life Happens created to raise consumer awareness. Now that Life Happens is a NAIFA Community, specially curated content featuring DIAM messaging is available to NAIFA members to help them connect with their clients and consumers.

NAIFA, for a third consecutive year, has proudly hosted a Women’s Financial Security Fly-In. The event brought 37 women financial professionals from around the country to Washington, D.C., to advocate on behalf of their businesses and clients.

NAIFA is laser-focused on ensuring our members, their businesses, and the broader financial services industry thrive in a rapidly evolving world. The success of insurance and financial professionals is crucial to the financial security of American families and the strength of the U.S. economy. We build a strong professional community to serve the best financial interests of communities across the country. 

February is Insure Your Love Month, an annual campaign created and coordinated by NAIFA’s Life Happens community. The theme for this year’s commemoration is a simple yet impactful message: Life insurance is love insurance.

Happy New Year from your friends and colleagues at NAIFA. I hope you had a joyful and restful holiday season.

On behalf of the entire NAIFA family, I am pleased to congratulate NAIFA’s Senior Vice President for Government Relations Diane Boyle, who has been recognized as a Top Association Lobbyist for 2024 by The Hill, a prestigious newspaper covering federal politics. 

On behalf of myself, the NAIFA Board of Trustees, and the members of our NAIFA staff, I wish you and yours a very happy Thanksgiving.

I find that often this time of year we go out of our way to talk about the things we are thankful for but sometimes forget to simply say “thank you” to the people who enrich our lives and make the world a better place.

I recently sat down with NAIFA Senior Vice President for Government Relations Diane Boyle to discuss the election and its implications for the upcoming tax reform debate in the 119th Congress. 

I recently sat down with NAIFA Senior Vice President for Government Relations Diane Boyle to discuss the election and its implications for the upcoming tax reform debate in the 119th Congress. 

The campaigns are done, the voting is over, and the results are becoming clear. Donald Trump will return to the White House as the 47^th President of the United States. Republicans will also control the Senate with at least 52 seats. Races determining which party controls the House of Representatives have yet to be decided (and may not be for some time).

While MarketWatch columnist Brett Arends raises legitimate concerns about the complexities surrounding Medicare enrollment and the insurance brokers who assist beneficiaries (“The Medicare scandal hiding in plain sight,” Oct. 16), he unfairly paints a broad picture of financial professionals as profit-driven actors without considering the critical role brokers play helping consumers navigate the Medicare Advantage marketplace, which now accounts for more than half of all eligible Medicare beneficiaries. Agents and brokers educate consumers on how Medicare works, both broadly and in conjunction with other products such as Part D prescription drug plans, to simplify a complex decision-making process.

Congratulations to Life Happens, which joined NAIFA as our consumer-education community last year and is celebrating its 30^th anniversary today. NAIFA was a key player among the industry organizations that founded Life Happens in 1994 to educate consumers about life insurance and related products.

As we conclude another impactful Life Insurance Awareness Month (LIAM), I want to take a moment to recognize the incredible efforts of our NAIFA members, corporate partners, and the broader financial services community. Together, we’ve made significant strides in educating and empowering individuals and families across the nation about the importance of life insurance and its critical role in securing financial futures.

A message to NAIFA Members:

Throughout September, it has been truly inspiring to witness NAIFA members actively participating in Life Insurance Awareness Month by shining a much-needed spotlight on the tremendous value of life insurance. Your commitment to highlighting the importance of this product while educating millions of consumers on the broader issues of financial literacy helps ensure that Americans understand the many tools available to secure their financial futures.

As we enter September, we are excited to celebrate Life Insurance Awareness Month (LIAM), an important initiative led by Life Happens, NAIFA’s consumer division dedicated to financial literacy. This year's theme, "Life Insurance... for when life happens," underscores the critical role life insurance plays in securing the financial futures of our loved ones during life's unpredictable moments. Together, NAIFA and Life Happens are committed to bridging the knowledge gap around life insurance, ensuring individuals and families understand the security it provides.

National Association of Insurance and Financial Advisors (NAIFA) CEO Kevin Mayeux, CAE, issued the following statement on the decision by some health plans to cease new and renewal commissions for Medicare prescription drug (Part D) plans and terminating existing marketing service agreements:

In a recent episode of the BetterWealth podcast, I had the opportunity to discuss the critical role NAIFA plays in the financial service industry, particularly in today’s politically charged environment. I highlighted how the upcoming elections could significantly impact the federal tax code, with key provisions related to life insurance and annuities set to expire in 2025 if no action is taken. This is a crucial issue that could affect countless professionals and their clients.'